Get written about where the world is growing. Build a brand that looks global.
We get your company or brand covered in the press. Through a network of working journalists across leading newspapers, online outlets, TV and radio, we place articles about you in the markets where audiences are growing fastest. We also run billboards and physical media in the densest cities on earth. Earned coverage and real visibility, across most of the world's emerging markets.
Attention and credibility are priced differently in every market. We trade across the gap.
Most brands spend their whole budget in the markets where they already exist, competing for the same attention as everyone else, at the same inflated prices.
Across most of the world's emerging markets, the picture is different. Press coverage, earned media, and outdoor inventory cost a fraction of what they do in the West, while reaching larger and faster-growing audiences. Asymmetric marketing means building presence where it is still underpriced, and banking the difference.
Newspaper, online, TV & radio
Billboards in dense urban markets
Introductions to businesses on the ground
Every campaign is built around what you are trying to accomplish. Pricing is quoted on request.
Two reasons brands come to us. Both of them work.
The first is reach. Emerging markets hold some of the largest and fastest-growing consumer populations on earth, and most international brands have not shown up yet. Being early there matters. Coverage in the outlets people actually read, and placements in the cities they actually move through, put you in front of audiences your competitors are ignoring.
The second is credibility. Earned press coverage changes what kind of company you are. When independent outlets write about you, you can point to real articles, on real publications, in your site, pitch decks, and press kit. Third-party coverage signals scale and seriousness to investors, partners, and press, often well before revenue reflects it. Most clients are chasing some combination of the two.
A banner ad disappears with your budget. An article stays indexed for years.
Paid ads rent attention for as long as you keep paying. Earned coverage and physical media do something paid social can't: they leave something behind that other people trust.
Skippable. Forgettable. Gone when the budget is.
Credible. Searchable. It works long after it runs.
We still run billboards, in the densest cities on earth.
Alongside press coverage, we source and manage billboards and other outdoor media in high-density urban markets. Density is the mechanic: where people are packed tightly together, a single placement does work that is physically impossible in lower-density Western markets. You pay less, and reach more. The cities below are examples of where the math works, not the limit of where we operate.
If you sell across borders, or want to, this works.
If you are trying to enter a new market, build genuine presence in one, or simply become the kind of brand that operates at a global scale, we should talk. We structure every campaign around what you are actually trying to accomplish, whether that is real customers in a new market, press coverage that people can find and trust, or the credibility that comes from having been there.
Three steps, no agency theater.
You tell us where you want to be, and why.
Tell us which markets you are targeting, what you are trying to accomplish (press coverage, real customers, global credibility, local partnerships, or some combination), and the rough scale of the campaign. We respond within two business days with an honest read on whether we can make it work, and a quote if we can.
We place the coverage and build the campaign.
Our network of journalists writes and places articles in the outlets they work with, and we source and manage any physical media through vetted local vendors. We handle production, manage the process, and verify. You get coverage as it publishes and confirmation when placements go live.
We connect you with local partners where it makes sense.
If you want more than coverage and placements, we can make introductions. Local retailers, venue owners, and businesses in our network who can amplify your presence and give your brand real roots in the market.
Tell us what you're trying to build.
Every campaign is custom. No tiers, no off-the-shelf packages. Pricing is quoted on request. Tell us what market you want to reach, what you are trying to accomplish, and the rough scale you are working at. We will get back to you within two working days with an honest read.
EMAIL US DIRECTLY
hello@asymeridian.com
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